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Lead IT

An automation powered lead management system with a difference
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Case Summary

A Sales funnel powered lead management system helped a healthcare provider grow 4x over 14 months of operations
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Problem Statement

Healthcare for non emergency services do have a longer sales cycle. Managing constact connect with the lead is a very difficult task. It is also evident that future prospect may be at different stages of the sales cycle and each stage requires multiple prospect magnets to ensure business conversion. Backward shift in stages is also a massive concern in healthcare where prospect keep moving to and fro in the sales cycle, as its not an emergency service and multiple industry alternatives are available in the market
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Approach

A system built on AIETA model helps not only in ensuring a long term engagement with the prospect but also ensure that backward shift in stages could also be mapped easily. It is also important to ensure that content marketing is kept at the centre of the solution, so that a prospect could be easily tracked on their response on the AIETA Model
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Interventions Done

The Lead Management System facilitated lead capture and management automatically through all social media and offline channels with proper form based and IVR based solutions.

  • Proper lead segmentation and categorization was also ensured on the product.
  • Follow up management was also mapped with the content marketing and reminder ecosystems.
  • The solution was also facilitated by automated and recurring campaigns to ensure constant connect with the prospect.
  • A Business Intelligence dashboard captured not only important business KPIs for mapping performance of campaigns, communications, telecalling systems, marketing channels but also represented Return of investments channel wise and also gave standard guidelines for improvement of the entire process.
  • This Solution is also powered through automated business alerts and notifications for an agile corrective environment.
  • Completed lead timeline for its complete lifetime is managed through all automated and manual interventions through the LMS solution

Outcomes Achieved

270%
Engagement rate improved by
500%
Employment visit rate improved by
320%
Conversion rate
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Testimonials

"We Have A Very Good Experience With Team Pantheraa To The Way They Handled Our Project With A Professional Touch And Best Part Is Their Support, As And When Required. Would Surely Recommend Them For Their Great Skills And Services."
William C. Kooper
"We Have A Very Good Experience With Team Pantheraa To The Way They Handled Our Project With A Professional Touch And Best Part Is Their Support, As And When Required. Would Surely Recommend Them For Their Great Skills And Services."
William C. Kooper
Good Team And Good Professional Spirit To Deliver The Best. I Am Happy With Their Service And Support. I Have Started Recommending Many Of My Clients To Them.
Michel Erick James
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