An interactive model was created on the scientific philosophy of Trans Theoretical Model for behaviour management for cosmetic buyers. It was powered through social media analytics of all major channels. The media was primarily build to facilitate content of all kinds.
- The rule based architecture helps in easy categorization and segmentaton of users and create a user heat map for all the segments of user.
- The CMS interactive media tool ensured agile marketing suggestions for both content level and channel level improvements for the running campaigns.
- The interactive media also made use of offline content media (through QR code) to drive traffic towards their campaign communications for enhanced brand impressions.
- The control of both online and offline media helped in creating a scalable demographics and geographics marketing solution with better Return On Investments across all channels.
- The CMS system also activated a tiered referral plan to ensure mass acquisition of users on its interactive media