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A Whatsapp prospect management system

Case Summary

An automated rule based business solution makes it easier for a b2b client to develop a business automation ecosystem on world's most personal social chat app whatsapp. The objective was to improve business outcomes by 33%

Problem Statement

In a competitive market in a B2B in office supplies space, both active and passive searches create so many business enquiries . These enquiries not only land on their business footprint but also engage with multiple competitors of their business in the same or different geographical and industry niche. We believed that only the fast moving or the most engaging would be a direct winner even in a red ocean B2B office supplies space


The simple solution was to associate both convenience and business value as the primary engagement magnet. Objective was to convert more leads into prospect and then create a sales funnel in line with their persona modelling. Different user personas were targeted through a customized decision making system. Value provided was not only limited to providing information but also helped the business client move ahead in the sales cycle and become a part of business lifetime value

Interventions Done

The SAAS solution ProKonnect was powered through a rule based chatbot with adequate human intervention possibilities through multiple sales agents. The chatbot facilitated call setups, appointment setups, records chats, enabled multi-layered campaign management and also ensured timely payments in line with customer sales calendar management

Outcomes Achieved

Appreciation in revenue was observed
Improvement was observed in engaged users


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