CalculatorWhat you actually keep
What you actually keep
on an order.
Revenue and ROAS both hide the answer. Contribution margin after ad spend is what funds the business.
Every cost that touches one order, in one place. The last line is the most you can pay to acquire a customer and still break even.
Every figure here is your own input and the arithmetic is plain - no hidden coefficients and no benchmark of ours baked in. Estimates, not a guarantee. Nothing is sent anywhere: the maths runs in your browser.
Contribution margin per order
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Contribution margin per order
Gross margin per order—
Payment fees per order—
Returns cost per order—
Contribution margin (%)—
Break-even CAC—
Break-even ROAS—
More calculators: see all twelve in the calculator library, or read the questions we get asked most.
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