CalculatorWhat a lead target
What a lead target
costs in media.
Pick the number of leads you need. This tells you the budget that produces it, and what each customer ends up costing.
Working backwards from the target is the only way to know whether a lead goal is funded or merely hoped for.
Every figure here is your own input and the arithmetic is plain - no hidden coefficients and no benchmark of ours baked in. Estimates, not a guarantee. Nothing is sent anywhere: the maths runs in your browser.
Monthly budget required
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Monthly budget required
Clicks needed per month—
Cost per lead—
Customers per month—
Cost per customer—
Revenue per month—
Return on ad spend—
More calculators: see all twelve in the calculator library, or read the questions we get asked most.
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