Real Estate CRM
Pantheraa’s Real Estate CRM is a relationship platform purpose-built for real estate teams that tracks every interaction, from first enquiry through site visit, booking and possession, and uses that data to drive re-engagement, loyalty and referrals. It runs on WhatsApp and voice as native channels, not bolted-on integrations, and is built on the Estate 360 platform.
Lead lifecycle, re-engagement and referrals, purpose-built for real estate, WhatsApp & voice native.
Key features
Lead nurturing
Capture from Google, Meta, website and WhatsApp; auto-qualify, route and follow up.
Lifecycle management
Journey mapping from enquiry through site visit, booking, possession and referral.
Feedback loop
Post-visit surveys, NPS tracking, departmental breakdowns and review generation.
Intent segmentation
Segment by budget, location, configuration and buying intent.
Persona generation
Marketing personas derived automatically from real buyer data.
Channel integration
WhatsApp Business API, Meta Custom Audiences and Google Customer Match.
Outcomes
What it changes for your business.
- Higher buyer re-engagement and loyalty
- More referrals from satisfied buyers
- Automated follow-up that cuts manual effort
- Data-driven segmentation for targeted campaigns
- Integrated communication across every channel
Who it’s for
Developers, brokerages and agents that want buyers to return and refer: the same engine also runs customer lifecycle for e-commerce.
From setup to results.
Connect
Integrates with Estate 360 to extract sales and visit data.
Segment
Automatically groups buyers by value, intent and behaviour.
Engage
Triggers lifecycle workflows, check-ins, reminders, win-backs.
Grow
Drives re-visits, reviews and referrals on autopilot.
Real Estate CRM — FAQ
It’s purpose-built for real estate, mapping the buyer lifecycle, segmenting by intent, budget and location, and communicating natively over WhatsApp and voice rather than generic email.
It integrates with Estate 360 to pull real sales and visit data, then segments buyers and triggers the right engagement automatically.
Yes, the feedback loop runs post-visit surveys and NPS, routes negative feedback for recovery, and prompts happy buyers for reviews and referrals.
Native WhatsApp Business API and voice, plus Meta Custom Audiences and Google Customer Match for paid re-engagement.
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