What should a real estate landing page actually contain?
The five things a buyer came for
A price band, not ‘price on request’. Starting at 1.1 crore for two bedrooms tells the buyer whether to keep reading, saves your sales team a hundred pointless calls, and quietly filters out the ones who were never going to afford it in the first place. The ones who can now trust you a little more.
The actual location on an embedded map, with the sector and the nearest recognisable landmark. Not ‘prime location in Gurugram’. Dwarka Expressway, Sector 79, twelve minutes from Cyber City in normal traffic.
State the possession date as a month and year, matching what RERA holds you to. Give floor plans that open properly on a phone, with the carpet area written on them. And put the RERA registration number in the footer with a link to the state portal, because informed buyers do check, and rewarding the ones who bother to look costs you nothing at all.
How to order the page
Open with a headline carrying the project, location and price band in one line. Then a short block of hard facts. Then the enquiry form, high on the page, kept short. Name, phone, configuration. Every extra field costs you submissions, and a good salesperson gathers the rest in ninety seconds anyway.
Below that, in order: floor plans and pricing, location with real travel times, construction status with dated photographs, amenities, the developer’s delivered track record, and finally the legal and RERA block. Amenities sit lower than most developers expect. A clubhouse render has never once closed a sale that price and location had not already opened.
Sticky call button on mobile. Most of your traffic is on a phone, and a large share would far rather call than type.
What to remove
Autoplaying video with sound. Popup forms that appear before the visitor has read a word. Stock photography of a family that plainly does not live in Gurugram. Three separate forms competing on one page. Heavy image carousels that take eight seconds to load on 4G, which is exactly how a good share of your buyers will first see the page.
Load the page on a mid-range Android on mobile data before you sign it off. That is the real test. It fails more often than anyone expects.
Related questions: Why do my real estate leads go cold? · How do I get more site visits for my project? · How do I check if a builder's RERA registration is genuine?.
Want this handled: Real estate marketing · All answers.
Price, exact location, possession date, floor plans and the RERA number, all visible without a form. Those five answer the questions every buyer turns up with. Most developer pages hide them behind an enquiry gate, which quietly filters out the serious buyers and keeps only the ones who fill in forms casually. Show the information first. Ask for the contact afterwards.
Visible. Gating the price raises form fills and lowers qualified conversations, because you end up attracting people who wanted a number rather than a home, and your sales team then burns the whole week on leads that were never in the budget band to begin with.
Three at most on mobile. Name, phone, and one qualifying choice such as configuration or budget. Email is optional in the Indian market, where the follow-up is going to happen on the phone regardless of what the buyer typed into the box.
Ready to replace guesswork with a growth engine?
Book a 30-minute strategy call. We’ll show you exactly where your funnel is leaking, before you spend a dollar.