Attribution & ROI Platform
A first-party attribution platform that tracks every lead from first touch through conversion and repeat business, attributes it to the exact channels that earned it, web, Google, Meta, WhatsApp, calls, referrals, and feeds confirmed conversions back to Google and Meta so your ad spend gets smarter, not just bigger.
See which channel actually earned each lead and sale, and feed those conversions back to Google and Meta.
Key features
First-party tracker
A consent-aware, privacy-minded tracker that captures web, ad, WhatsApp and call interactions as your own first-party data.
Multi-channel capture
Every touchpoint in one view, web, Google Ads, Meta, click-to-WhatsApp, calls and referrals.
Identity resolution
Phone-first matching stitches a customer’s touchpoints across channels into one journey.
Attribution models
Last-non-direct by default, plus first-touch, linear, time-decay and position-based — pick what fits.
Cost & ROAS
Pulls ad spend to show real cost per lead, cost per acquisition and return on ad spend by channel.
Conversion loop-closing
Exports confirmed conversions to Google Ads and Meta (with consent and hashing) so the platforms optimise on real outcomes.
Completeness flags
Every conversion is flagged full, partial or channel-only, so reporting is honest, not overstated.
Value from day one
Starts attributing from its own form, call and WhatsApp events, no waiting on every integration to connect.
Outcomes
What it changes for your business.
- Know which channels actually drive leads and sales, not guesses
- Cut wasted spend on channels that do not convert
- Lower cost per lead as budget shifts to what works
- Smarter Google and Meta optimisation from real conversion data
- Honest reporting with attribution completeness, not inflated numbers
Who it’s for
Real estate teams asking which portal or ad drove the booking; e-commerce brands tracing which channel drove the sale; and any multi-channel advertiser that needs to prove and improve channel ROI.
From setup to results.
Install the tracker
A lightweight first-party tracker captures every touchpoint on your site and channels.
Resolve & attribute
Touchpoints are stitched to one customer and attributed across your chosen model.
Add cost
Ad spend connects to show real CPL, CAC and ROAS by channel.
Close the loop
Confirmed conversions flow back to Google and Meta to sharpen optimisation.
Attribution & ROI Platform — FAQ
Every lead’s full journey, from the first touch, through conversion, to repeat business, across web, Google Ads, Meta, click-to-WhatsApp, calls and referrals, stitched into one view with phone-first identity matching.
The analytics layer is broad intelligence, segmentation, scoring, dashboards. This is attribution-specific: it answers exactly which channel earned each lead and sale, computes channel ROI, and feeds conversions back to Google and Meta to optimise ad spend.
Yes. It exports confirmed conversions (with consent and hashing) back to Google Ads and Meta, so the platforms optimise on real outcomes rather than surface clicks. That is what lowers cost per lead over time.
No. It starts attributing from its own form, call and WhatsApp events on day one, then gets more precise as ad accounts, call tracking and cost data connect. It degrades gracefully rather than waiting on everything.
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Ready to replace guesswork with a growth engine?
Book a 30-minute strategy call. We’ll show you exactly where your funnel is leaking, before you spend a dollar.