Growth & marketing glossary
Plain definitions for the metrics, acronyms and SEO terms that come up in growth work, written for Indian real estate, hospitality and e-commerce teams.
A
A/B Testing · AEO (Answer Engine Optimisation) · AI Overviews · Anchor Text · Attribution Window · Average Order Value
B
Backlink · Blended CAC · Bounce Rate
C
CAC · Canonical Tag · Cart Abandonment · Cash on Delivery · Click-Through Rate · Click-to-WhatsApp · Cohort Retention · Content Cluster · Contribution Margin · Conversion Rate · Core Web Vitals · Cost Per Lead · Crawl Budget · Creative Fatigue · CRO
D
Domain Authority · Doorway Page · Drip Campaign
E
F
Faceted Navigation · Featured Snippet · First-Party Data · Frequency Capping · Funnel Drop-Off
G
GEO (Generative Engine Optimisation) · Google Business Profile
H
I
Impressions vs Clicks · Incrementality · Index Coverage · Internal Linking
K
Keyword Cannibalisation · Keyword Intent
L
Landing Page · Last-Click Attribution · Lead Scoring · llms.txt · Local Citations · Long-Tail Keyword · Lookalike Audience · LTV
M
Map Pack · Marketplace vs Own Store · MER · MQL and SQL · Multi-Touch Attribution
N
NAP Consistency · Noindex · Nurture Sequence
O
P
Q
R
RERA Registration · Retargeting · Review Velocity · ROAS · Robots.txt · RTO (Return to Origin)
S
Schema Markup · SERP Features · Server-Side Tracking · Session Recording · Speed to Lead · Subscription Commerce
T
Thin Content · Topical Authority
U
X
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